Liverpool Under Consideration to Extend £10m Expedia Sponsorship Deal with Cryptocurrency Firm Under Shirt
Liverpool Extend £10 million Expedia Sponsorship Deal with Cryptocurrency Firm, Expedia, is in talks with Liverpool Football Club to extend their £10 million sponsorship contract.
The current deal between the two expires at the end of this season, but Liverpool are keen to continue its relationship with the online travel company.
Liverpool are hoping to secure a new three-year deal worth £15 million with Expedia.
The club’s managing director, Ian Ayre, is said to be leading the negotiations and is confident that a new deal will be agreed upon.
Expedia has been one of Liverpool’s major sponsors since 2010 and their logo appears on the front of the club’s home shirt.
Jurgen Klopp’s side had the Expedia Logo on Their Jerseys Since 2020 According to Reports and are said to be in Discussions for a New Deal
It is believed that Liverpool is looking to agree with a new five-year deal with Expedia, which would be worth in the region of £20 million per season. The current agreement between the two parties expires in 2022.
Liverpool are one of the most popular clubs in world football, and its commercial appeal has continued to grow under Klopp’s stewardship. The club generated £533 million in revenue last year and are on course to surpass that figure this season.
Expedia has been Liverpool’s main shirt sponsor since 2020 and their logo appears on the front of the club’s home, away, and third shirts. The company also has branding rights at Anfield and Melwood, Liverpool’s training ground.
Liverpool is Working with Expedia for the Duration of the 2022-2023 Campaign, But their Owners are Eager to Sign an Extension
The club’s managing director and chief commercial officer, Billy Hogan, told the Liverpool Echo: “We have a great relationship with Expedia. They are a powerful brand.”
It is a global partnership and one that we value greatly. We are in discussion with them about an extension to that deal.
Liverpool is also Pursuing a Cryptocurrency Firm. Kevin Campbell is among the team working on developing this project.
It is not clear if any deal has been done, but if Liverpool were to partner with a cryptocurrency firm, it would be another way for the club to bring in revenue and keep up with modern trends. Cryptocurrency is becoming increasingly popular, with more and more people investing in it, and it could be a shrewd move by Liverpool to get involved. Kevin Campbell, who now works as a pundit, said on Twitter that partnering with a crypto firm is the ‘way forward for Liverpool.
He told the Football Insider: ‘Crypto is Only Going to Get Bigger. People are Going to Get Used to it.’
I think it’s here to stay. I’m a big believer in crypto. Furthermore, I think it’s the way of the future.
‘Crypto is definitely something that people should start getting used to because it is most likely here to stay. The person speaking seems to be very confident in the future and thinks that it is the way of the future, which could very well be true. If more and more people start using and investing in cryptocurrency, then its popularity will only continue to grow.
Most People are Going Digital now, Whether they like it or not. Cryptocurrency is Coming, and Investors want to tap into this new Market of Crypto Assets.
The world is changing and evolving faster than ever before. New technologies are emerging every day, and it seems like everything is going digital. Even our money is gradually becoming digital, with more and more people using cryptocurrencies such as Bitcoin. Some people are hesitant about this change, but it seems inevitable at this point. Whether we like it or not, the future is digital.